PB2a parts 3-5

How can the Toyota maximize revenue of its cars outside of japan?
How do marketing strategies differ from country to country?
How to manage another countries inflation to make sure you profit in other countries?
Keywords- Marketing,Business,international business, inflation,profit,revenue, united states, japan, marketing strategies

Wilhelm, M. M. (2011). Co-opetition and knowledge co-creation in Japanese supplier-networks: The case of Toyota. Asian Business & Management, suppl. Special Issue: Moving Japanese Business, 10(1),66-88, Retrieved from https://search.proquest.org

Jefferey, D. H. (2000). Creating and managing a high‐performance knowledge‐sharing network: the Toyota case. Retrieved from https://onlinelibrary.wiley.com

Yaprak, A. (2008). Culture study in international marketing: a critical review and suggestions for future research. International Marketing Review, 25(2), Retrieved from https://search.proquest.org

Jiang, J. & Wei, R. (2012). Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia, International Marketing Review, 29(6), 527-622. Retrieved from https://search.proquest.org

Comments

  1. UnknownOctober 11, 2018 at 9:39 AM

    I think you choose some good research questions. They really are great starting points for your topic. You have some really good keywords. I think you topic is very interesting.

    ReplyDelete

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