elevator pitch draft



  • Intro to topic- International marketing
  • Discuss what the topic includes while citing scholarly articles
  • Talk about problems that occur  when working in the industry and their solutions
  • Discuss how chosen professor's past research can influence your topic. 

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Week 9 LP parts 1-3

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1) Criteria Exceeded expectations Met expectations Did no meet expectations Clear Argument Organized On topic Use of scholarly articles Effective Points Cite professor’s work Incorporate Profs work into your topic Loud and Clear Length 2) What make an elevator pitch? short ID goal Offer steps to get to goal Open with Question Connect points at the end 3) The first three elevator speeches differ from the last because of a couple of factors. The first reason is preparation, the final example states he is unprepared and it shows. He stumbles on words is in general not confident. The others are well prepared, confident, and even charismatic. The address a problem an offer a solution to those problems.
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Annotate Symbols that I use when annotating are usually stars. I use stars to indicate whether that particular part is important. I also use squiggly lines to indicate when something seems unusual to me or if it's just something I want to come back to. Other ways to annotate effectively are to use different colors for different topics within the same article Circle the date to try and get more information about why the author wrote the article. Highlight interesting word choices used by the author. You can also write personal notes to yourself in order to remember the article better.
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PB3

How do Marketing Strategies Differ between companies trying to market in the United States and companies trying to market in Japan? Overall the feedback I was given can be dealt with by preparing better which I agree I should have done. I should also narrow down the topic which I have done in order to give more specific information about the topic rather than just general info. Jing Jiang , Ran Wei , (2012) "Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia", International Marketing Review, Vol. 29 Issue: 6, pp.597-622, https://doi.org/10.1108/02651331211277964 Lynch, Richard(2014). What is global strategy? And why is it important?. Retrieved from http://www.global-strategy.net/what-is-global-strategy/ Zhang, F. and Cantwell, J. 2011. The International Knowledge Generation: Knowledge Inflows and Outflows of Overseas Subsidiaries. 2011 Annual Conference of Academy o...
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