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PB3

How do Marketing Strategies Differ between companies trying to market in the United States and companies trying to market in Japan? Overall the feedback I was given can be dealt with by preparing better which I agree I should have done. I should also narrow down the topic which I have done in order to give more specific information about the topic rather than just general info. Jing Jiang , Ran Wei , (2012) "Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia", International Marketing Review, Vol. 29 Issue: 6, pp.597-622, https://doi.org/10.1108/02651331211277964 Lynch, Richard(2014). What is global strategy? And why is it important?. Retrieved from http://www.global-strategy.net/what-is-global-strategy/ Zhang, F. and Cantwell, J. 2011. The International Knowledge Generation: Knowledge Inflows and Outflows of Overseas Subsidiaries. 2011 Annual Conference of Academy o